{"id":3289,"date":"2021-12-29T17:16:14","date_gmt":"2021-12-29T17:16:14","guid":{"rendered":"https:\/\/yunikalaw.com\/?page_id=3289"},"modified":"2024-10-25T13:22:32","modified_gmt":"2024-10-25T13:22:32","slug":"advertising-law","status":"publish","type":"page","link":"https:\/\/www.yunikalaw.com\/en\/advertising-law\/","title":{"rendered":"Advertising Law"},"content":{"rendered":"\t\t
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Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Promote the uniqueness of your products and services in the marketplace<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Thanks to advertising, a mantacturer of kitchen knives, like the ones we all have in our\u00a0homes, is able to show them to the public as if they were the most powerful cutting weapon in the world. And that is exactly what advertising is all about: creating campaigns to stimulate the purchase of a product so that it becomes the product of choice for the end\u00a0consumer.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Adequate legal advice on advertising begins already in the gestation of the campaign,\u00a0paying attention from the beginning to compliance with the applicable legal regulations. Otherwise, the campaign may be paralyzed or even withdrawn, which means\u00a0serious economic consequences for the company.<\/p>

For this purpose, special consideration should be given to the campaign’s media, since it is\u00a0a determining factor in its ultimate success.<\/p>

Since the legal consequences of an advertising campaign affect multiple other aspects of the business, proper legal advice will require, in addition to legal knowledge, technical\u00a0knowledge that should also be present in the analysis of the case in question.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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The legal rules that make up Advertising Law are quite modern and are in constant evolution. Both at international and european level, as well as at national level, new rules continue to be published with the purpose of regulating new aspects of advertising.<\/p>

The specific rules applicable in this area are focused on regulating the modalities of illegal\u00a0advertising, i.e.,misleading, confusing, illegal comparative, indirect, denigrating or\u00a0aggressive advertising. In addition, there are certain types of advertising that require\u00a0special attention due to the restrictions they receive, i.e., advertising aimed at children and advertising of special products such as tobacco, alcohol, medicines, financial and banking\u00a0products, lotteries and gambling.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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New digital channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In order to provide adequate legal advice, we cannot forget that the chosen medium to disseminate commercial communications is a determining factor in the legal analysis\u00a0required for the commercial promotion itself.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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For some time now, more traditional advertising, understood as\u00a0that which was broadcasted in the press, advertisements on\u00a0physical media such as billboards or marquees, television and\u00a0radio, has been displaced to the background by digital\u00a0advertising, which is advertising on corporate websites, Google, Facebook, Instagram, YouTube, blogs, email lists, text messages, etc.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Today’s forms of advertising offer very concrete advantages for entrepreneurs. The most obvious one is the reduction of the economic cost necessary to create the campaign. We can all\u00a0imagine the cost of a Google Ads campaign, and compare it\u00a0with the cost of acquiring the necessary rights to broadcast an advertising spot in a private audiovisual channel during the halftime of a sporting event of worldwide interest. Not only this lower\u00a0cost is an advantage, but also the increased reach of the\u00a0campaign, as digital media has a global reach; and the possibility\u00a0of personalizing commercial communications, through\u00a0appropriate technological tools to capture the tastes and\u00a0preferences of each end consumer.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We can help you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Therefore, in order to provide adequate legal advice on Advertising Law, it will be necessary to have expert professionals of the digital world, with technical knowledge of the broadcasting\u00a0system in addition to solid legal knowledge, also in related\u00a0matters such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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